Building Companies and
Empowering First-Generation Risk Takers
Founder
Investor
Speaker
Brand Consultant
I’m Josh Green, a first-generation entrepreneur who turned failures into stepping stones to success. I’ve built, led, and transformed over four companies across industries – some soaring, some failing – but each journey deepened my understanding of business, finance, and life. Beyond business and operating growth companies I am a business I am a Husband, Father, Saxophonist, Investor, and lifelong student passionate about sharing what I’ve gained from the depths of being a visionary founder.
As Seen In
Speaking
From building, launching, and growing more than five companies—some that failed fast, others that struck gold—I’ve experienced the full spectrum of entrepreneurship. These wins and losses have been my classroom, each one teaching hard-earned lessons about resilience, timing, and the power of reinvention. But beyond business, my mission has always been deeper: to create real opportunities for first-generation risk-takers navigating traditionally exclusive industries.
As an entrepreneur, husband, and father, I’ve learned to balance the high-stakes world of startups with the equally important responsibilities of personal growth, family, and purpose. I understand what it means to take risks when the margin for error feels razor-thin—and how transformative the journey can be when you bet on yourself and win.
Today, I use my platform to inspire and equip others—especially those who’ve never seen themselves in the boardroom or on the cap table—to pursue entrepreneurship with boldness and intention. Whether speaking to individuals or institutions, I’m driven to share my story so others can find the courage to build theirs.
Startup Launch Consulting
Big ideas are easy. Turning them into real businesses that generate revenue, attract customers, and stand out in a crowded market? That takes strategy, structure, and execution—and that’s where we come in.
Our Startup Launch Consulting is designed for bold, visionary founders ready to transform raw ideas into high-potential ventures. We help you move beyond the brainstorming phase and into real-world traction, guiding you through every critical stage of the launch process—from business model development and customer validation to branding, entity formation, and investor readiness.
Whether you need support refining your value proposition, creating a brand that commands attention, or developing a go-to-market strategy that actually works, we build alongside you. We’re not just consultants—we’re co-strategists, creative partners, and launch architects committed to helping you build a business that doesn’t just exist, but thrives.
From your first pitch deck to your first dollar earned, we help you bridge the gap between vision and execution—turning early-stage startups into revenue-generating, scalable companies with real momentum.
BRANDING
In today’s saturated and fast-moving marketplace, a brand isn’t just a name or a logo—it’s your business’s soul. It’s how you’re remembered, trusted, and chosen. A great brand tells a story, sparks emotion, and makes a promise the market can believe in—and more importantly, rally behind.
With deep experience across naming, brand strategy, identity development, and market positioning, my team and I specialize in building brands that don’t just look good—they lead. We help founders and growing businesses carve out their space in the market with clarity, confidence, and conviction. Whether you’re launching something new, scaling what’s already working, or reimagining a brand that’s lost its edge, we blend strategic thinking with creative execution to position your business for long-term relevance and profitability.
From naming and visual identity to voice, brand architecture, customer segmentation, and even aligning your revenue model with your brand promise—we deliver the full stack. Our approach ensures your brand isn’t just seen—it’s felt, remembered, and monetized. Because a powerful brand isn’t a luxury; it’s a launchpad for growth.
BOARD ADVISORY & EXIT STRATEGY PLANNING
For founders and business owners, navigating the path from growth to exit is rarely a straight line. It requires clarity, experience, and strategic foresight—especially when the stakes involve legacy, liquidity, and long-term impact.
With a track record of building, scaling, acquiring, and successfully exiting businesses, I bring both the operator’s mindset and the investor’s lens to the table. I advise founders and leadership teams on how to optimize value creation, align operations with long-term goals, and structure companies for strategic exits—whether that’s months or years away. From business model refinement and profitability strategy to valuations, deal structuring, and transition planning, I help leaders unlock the full potential of what they’ve built.
In some cases, that means preparing a company for sale. In others, it means staying the course but with sharper execution. And in the right opportunities, it means stepping in to acquire and grow what already has strong bones. I collaborate with those who are ready to scale with intention—or exit with confidence.
If you’re at an inflection point, let’s explore how we can position your business to win—whether that’s through strategic advisory, board collaboration, or preparing for a successful transition.
The Leading Voice to for First- generation Risk-takers
Throughout my career, I’ve made gut decisions, taken calculated risks, started companies from scratch, purchased operating companies, made investors consistent returns, and forged paths that have reshaped entire industries.
But business alone doesn’t tell the whole story.
I’ve coached youth basketball and performed on the Super Bowl stage—twice. I’ve produced international fashion shows and music experiences, delivered university lectures, and created platforms that blend culture, creativity, and commerce. These experiences might seem like detours, but they’re all part of the same journey—one driven by a deep belief in using every gift I have to build boldly, live intentionally, and inspire others to do the same.
From structuring real estate deals to scaling startups, I’ve leaned into challenges that stretched me—and that’s where the growth happened. I’ve found freedom not just through financial wins, but through the courage to fail forward, innovate, and keep going. Every bold move has been fueled by a mindset that welcomes risk as the toll you pay for doing something meaningful.
Early on, I realized that people are more likely to believe in possibility when they see someone who’s done it first. That’s why I share my story—not as a highlight reel, but as proof that it’s possible to break through barriers and build something from nothing. Especially for those of us who didn’t inherit a roadmap.
If you’re building a brand, stepping into real estate, launching a company, or trying to make sense of your next financial move, know this: I’ve been in your shoes. And I’m here not just to consult—but to walk alongside you, offering insight, strategy, and real-world experience to help you create something great.
Connect
Whether you’re interested in bringing me in to speak, exploring a strategic collaboration, or having a confidential conversation about the future of your business—I’d love to hear from you. Share a few details, and my team will be in touch shortly.
